PLS Logistics

  • Digital Marketing Strategist

    Job Location US-PA-Cranberry TWP
    ID
    2019-1550
    Type
    Regular Full-Time
  • Overview

    Responsible for the overall development and execution of the digital marketing strategy to support the organization’s marketing and sales goals.
    Overall focus of position will involve the following: • Planning, development and execution of digital programs and campaigns including online advertising, web site strategy and design, social media, SEO, and deliverables • Lead ongoing management of digital touch points • Email marketing and reporting • CRM automation and optimization • Examine and analyze site traffic • Marketing automation • Create website and online content

    Responsibilities

     

    • Develop and execute integrated digital marketing campaigns utilizing a range of techniques including SEO/SEM, PPC, email marketing, marketing automation, and social media
    • Devise short and long-term strategies to drive online traffic and lead generation to the company web properties
    • Create and execute data-driven, dynamic campaigns and deliver highlytargeted/segmented audience development campaigns, lifecycle messages, retention/reactivation programs, and loyalty building communications by executing dayto-day activities of retention marketing efforts, including email and push marketing.
    • Aid in the building and maintenance of our social media presence
    • Improve the usability, design, content, and conversion of the company web properties
    • Measure and report monthly performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Develop and execute successful digital marketing initiatives including web, social media and email campaigns in support of corporate objectives.
    • Proactively recommend new digital strategy, tactics, and projects that will amplify and improve our online presence and support growth strategies
    • Identify new industry trends and technologies that impact digital marketing and translate these opportunities into actionable marketing plans
    • Monitor and analyze ongoing campaigns to ensure success and continuous improvement.

    Qualifications

    • Deep understanding of digital marketing and website management
    • Experience in managing successful social media campaigns and solid understanding of social marketing
    • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
    • BS degree in Business/Marketing/Digital Media/Web Development or related field
    • 3+ years of proven experience in digital marketing or related field in a B2B environment
    • Demonstrable experience leading and executing SEO/SEM, PPC, e-commerce, email marketing, lead nurturing, and social media campaigns
    • Experience in executing and optimizing Google Ads and display advertising campaigns
    • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate buyers through the sales process
    • Strong understanding of current online marketing concepts, strategies, and best practices
    • Must be familiar with Google Webmaster Tools and Google Analytics
    • Knowledge of business to business marketing best practices
    • Strong graphic design skills with Adobe Suite to support webpage layout, advertising initiatives, social media, and content production
    • Proficient in HTML5, jQuery, PHP, and CSS programming are preferred
    • Experience with WordPress or another CMS platform (e.g., Joomla, Concrete5, Drupal)
    • Experience with Marketing Automation Platforms – Pardot a plus
    • Familiarity and strong understanding of CRM and database management a plus
    • Ability to learn new skills, adapt to changing environments and show attention to detail
    • Strong interpersonal skills and an ability to work within teams and individually
    • Excellent communication (both written and verbal) and presentation skills

     

    Minimum Requirements

    • Bachelor’s degree or equivalent

    • Ability to prioritize, multitask and communicate effectively verbally and in writing with peers, customers, and supervisors is a must

    • Proficient in Microsoft Office products

    • Knowledge of Google Analytics, certificate preferred

    • Familiarity with web design and content management systems preferred

    • Agency experience preferred

    • HubSpot, Pardot, MailChimp knowledge preferred

    • Solid understanding of scripting languages such as Javascript, HTML5, jQuery XML, ad CSS is highly preferred

    • Experience working with the Adobe Creative Suite (Photoshop, Illustrator, InDesign, & Dreamweaver)

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