PLS Logistics

  • Digital Marketing Specialist

    Job Location US-PA-Cranberry TWP
    ID
    2018-1526
    Type
    Regular Full-Time
  • Overview

    Responsible for the overall development and execution of the digital marketing strategy to support the organization’s marketing and sales goals. 

    Overall focus of position will involve the following:

    • Create website and online content
    • Strategize and implement SEO and PPC efforts
    • Ensure website is SEO optimized
    • Social and email marketing
    • Examine and analyze site traffic
    • Marketing automations

     

     

     

     

    Responsibilities

    • Develop and execute integrated digital marketing campaigns utilizing a range of techniques including SEO/SEM, PPC, email marketing, marketing automation, and social media
    • Devise short and long-term strategies to drive online traffic and lead generation to the company web properties
    • Create and execute data-driven, dynamic campaigns and deliver highly-targeted/segmented audience development campaigns, lifecycle messages, retention/reactivation programs, and loyalty building communications by executing day-to-day activities of retention marketing efforts, including email and push marketing.
    • Aid in the building and maintenance of our social media presence
    • Improve the usability, design, content, and conversion of the company web properties
    • Measure and report monthly performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Develop and execute successful digital marketing initiatives including web, social media and email campaigns in support of corporate objectives.
    • Proactively recommend new digital strategy, tactics, and projects that will amplify and improve our online presence and support growth strategies
    • Identify new industry trends and technologies that impact digital marketing and translate these opportunities into actionable marketing plans
    • Monitor and analyze ongoing campaigns to ensure success and continuous improvement.
    • Maximize growth potential of online store

    Qualifications

    • BS degree in Business/Marketing/Communications.
    • 1+ years of proven experience in digital marketing or related field in a B2B environment
    • Demonstrable experience leading and executing SEO/SEM, PPC, e-commerce, email marketing, lead nurturing, and social media campaigns
    • Experience in executing and optimizing Google AdWords and display advertising campaigns
    • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate buyers through the sales process
    • Strong understanding of current online marketing concepts, strategies, and best practices
    • Solid knowledge of website analytics tools (e.g., Google Analytics)
    • Knowledge of business to business marketing best practices
    • Strong graphic design skills with Adobe Suite to support webpage layout, advertising initiatives, social media, and content production
    • Proficient in HTML, PHP, and CSS programming is preferred
    • Experience with WordPress or another CMS platform (e.g., Joomla, Concrete5, Drupal)
    • Experience with Marketing Automation Platforms – HubSpot a plus
    • Must be proficient with Microsoft Office products
    • Familiarity and basic understanding of CRM and database management a plus
    • Ability to learn new skills, adapt to changing environments and show attention to detail
    • Strong interpersonal skills and an ability to work with teams
    • Excellent communication (both written and verbal) and presentation skills 

    Minimum Requirements

    • Bachelor’s degree
    • Ability to prioritize, multitask and communicate effectively verbally and in writing with peers, customers, and supervisors is a must
    • Knowledge of Google Analytics, SEO
    • Hubspot knowledge preferred
    • Solid understanding of scripting languages such as Javascript, HTML, XML, and CSS is preferred
    • Experience with image manipulation (Photoshop) and Adobe Creative Suite preferred

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